Pro Plan Frequently Asked Questions
Cat Questions
Yes, Purina Pro Plan cat foods always contain taurine. This important amino acid is essential for the proper functioning of a cat’s vision, heart muscle, digestive and reproductive system. To find the right Pro Plan formula for your cat, use our MyPlan tool.
Yes, Purina Pro Plan is good for cats. Backed by 400+ Purina scientists, including nutritionists, behaviorists, and veterinarians, Pro Plan cat food formulas offer advanced nutrition and the highest quality ingredients to nourish your cat’s best life. Pro Plan is recommended by veterinarians. To find the right Pro Plan formula for your cat and a custom feeding guide, use the Pro Plan MyPlan tool.
Purina Pro Plan offers both grain-free and grain inclusive dry and wet cat food formulas that provide science-based nutrition and high-quality ingredients. To find the right Purina Pro Plan formula for your cat, use the Pro Plan MyPlan tool.
All Purina Pro Plan Dry Cat formulas experienced changes in 2020. As part of the renovation, all dry cat formulas now provide a minimum of 36% protein (expect UTH, which is at 32%), and all kitten formulas provide a minimum of 42% protein. All of our formulas now feature updates to names, packaging designs, some ingredient names and Guaranteed Analysis declarations on pack. We’ve also made minor ingredient realignments to some formulas, and minor changes to our cat food formulations to meet new regulatory requirements and/or to strengthen their nutritional profile. If you have questions about specific changes to the formula you feed your cat, please contact our consumer affairs team toll-free at 800-778-7462.
Purina Pro Plan LiveClear Allergen Reducing Cat Food & Shampoo FAQs
Purina Pro Plan LiveClear Dry Cat Food was evaluated by the scientists at the labs of the Good Housekeeping Institute. These independent experts reviewed the LiveClear product for effectiveness. They also reviewed the packaging and marketing for truth and accuracy. But the Good Housekeeping Seal is not only prestigious. It also comes with a 2-year limited warranty from Good Housekeeping to back it up.
If any product that bears the Good Housekeeping limited Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, Good Housekeeping, will refund the purchase price (up to $2,000), whichever is less or, at Good Housekeeping’s sole discretion, repair or replace the product.
LiveClear currently comes in one kitten formula, five adult formulas and one senior formula:
- LiveClear Kitten Chicken & Rice Formula
- LiveClear Adult Chicken & Rice Formula
- LiveClear Adult Salmon & Rice Formula
- LiveClear Adult Sensitive Skin & Stomach Formula
- LiveClear Adult Indoor Formula Turkey & Oat Meal
- LiveClear Adult Weight Management Formula Chicken & Rice
- LiveClear Adult 7+ Prime Plus Longer Life Formula Chicken & Rice
Yes! Pro Plan LiveClear is available in an allergen-reducing formula specifically made for kittens up to one year old.
Purina Pro Plan LiveClear is available at a variety of pet specialty and online retailers, including PetSmart, PetCo, Chewy and Amazon.
All cats, regardless of gender or breed, carry allergens in their saliva. When cats groom themselves, they spread the saliva onto their hair & dander. As the cat sheds, the allergen on the hair and dander is dispersed throughout the home. When cats eat LiveClear, the key ingredient binds to the Fel d 1 allergen in cat saliva and neutralizes it — simply, and safely.
All cats produce the major cat allergen Fel d 1 — regardless of breed, age, hair length, sex or body weight. During a landmark Purina study, 97% of cats fed LiveClear cat food showed decreased levels of active Fel d 1 on their hair and dander, starting in the 3rd week of feeding.
LiveClear doesn’t affect your cat’s overall physiology. In fact, your cat will continue to produce allergens and shed as normal. The key ingredient in LiveClear, a specific protein found in eggs, simply binds to the Fel d 1 allergen in cats’ saliva and neutralizes it, safely.
Yes. Our key ingredient simply neutralizes the Fel d 1 allergen in cat’s saliva. This is a safe, feline-friendly approach and does not interfere with Fel d 1 production or the cat’s overall physiology.
No prescription is needed. LiveClear is available for purchase online and over the counter at a wide range of retailers. Click BUY NOW to select your preferred retailer.
In order to ensure the best product performance it is recommended that you store LiveClear in a cool, dry place.
Simply follow the feeding directions on the package that correspond to the size of your cat.
Yes. But to get the full allergen-reducing effect, LiveClear should be your cat’s primary food.
LiveClear has been shown to reduce the allergens in cat hair and dander by an average of 47%, starting in the 3rd week of daily feeding.
The allergen-reduction effect will stop.
Dog Questions
Yes, Purina Pro Plan is good for dogs. Backed by 400+ Purina scientists, including nutritionists, behaviorists, and veterinarians, Pro Plan dog food formulas offer advanced nutrition and the highest quality ingredients to nourish your dog’s best life. Pro Plan is recommended by veterinarians. To find the right Pro Plan formula for your dog and a custom feeding guide, use the Pro Plan MyPlan tool.
Purina Pro Plan offers both grain-free and grain inclusive wet dog food formulas that provide science-based nutrition and high-quality ingredients. While Pro Plan has no grain-free dry dog formulas, it does offer some no corn, wheat, or soy formulas. To find the right Purina Pro Plan formula for your dog, use the Pro Plan MyPlan tool.
Pro Plan offers more than 80 formulas with advanced nutrition to support specific nutritional needs and taste preferences. For an expert recommendation on which Purina Pro Plan is best for your dog, and a custom feeding guide, use the Pro Plan MyPlan tool.
All Purina Pro Plan Dry Dog formulas experienced changes in 2020. All of our formulas now feature updates to names, packaging designs, some ingredient names and Guaranteed Analysis declarations on pack. We’ve also made minor ingredient realignments to some formulas, and minor changes to our dog food formulations (including the addition of live probiotics) to meet new regulatory requirements and/or strengthen their nutritional profile. If you have questions about specific changes to the formula you feed your dog, please contact our consumer affairs team toll-free at 800-778-7462.
Both Species Questions
Every ingredient in Pro Plan formulas serves a specific purpose. Every dry Pro Plan formula (except dry cat UTH) starts with real meat, poultry, or fish as the first ingredient followed by the addition of healthy grains, vitamins and minerals to provide pets with 100% of the nutrition they need to thrive. Every bowl of Pro Plan contains 100% of a dog or cat’s nutritional requirements for their specific life-stage and unique needs. Learn more about ingredients on package label or on the Pro Plan website.
Purina Pro Plan and Purina ONE are both science-based pet food brands offering super premium nutrition. Purina Pro Plan offers a broader range of formulas—more than 160 formulas, compared to 50-plus formulas for Purina ONE. The extensive array of Pro Plan formulas provides more specific breed size and special need choices. For example, while Purina ONE offers two Large Breed dry dog formulas, Purina Pro Plan offers eight Large Breed dry dog formulas including Puppy, Adult 7+ Bright Mind, Adult Weight Management, and Sensitive Skin & Stomach options. Pro Plan dry formulas typically feature higher levels of key nutrients, such as antioxidant vitamins, glucosamine, and fatty acids. Additionally, a larger number of Pro Plan dry formulas are fortified with live probiotics for digestive and immune health. Pro Plan formulas are premium-priced compared to Purina ONE but typically require lower feeding amounts. Lastly, Pro Plan is exclusively sold at pet specialty retailers and online, whereas Purina ONE is broadly distributed across all retail channels.
You can buy Purina Pro Plan online through Amazon, Chewy.com and the Purina website, and at Pet Specialty stores including PetSmart, Petco, Pet Supplies Plus and Tractor Supply Company. For an expert recommendation on a formula and where to buy it, use the MyPlan tool.
Purina Pro Plan is manufactured at facilities in the USA by Purina, a company committed to improving the lives of pets every day. That’s why every day we strive to pass not only industry standards, but your standards, too. We work hard to earn your trust so you and your pet can live many happy, healthy years together. Learn more about Purina product quality by visiting the Purina website.
Pro Plan offers more than 80 formulas with advanced nutrition to support specific nutritional needs and taste preferences. For an expert recommendation on which Purina Pro Plan is best for your dog, and a custom feeding guide, use the MyPlan tool.
In 2020, Pro Plan dry formulas underwent a renovation. Driven by the desire to provide pets with the world’s most advanced nutrition, Pro Plan optimized some of its dry formulas and renovated its packaging design. This renovation included updated packaging designs and new formula names, optimized formulations (including the addition of guaranteed live probiotics) and some minor ingredients shifts, as well as new labeling to reflect the latest regulatory guidelines.
An ingredient realignment or minor shift of ingredients means that the order of the ingredients has changed. For example, if salmon meal was the 9th ingredient in a previous formula, in the reformulated product it might now be the 8th ingredient.
We suggest you review the feeding recommendations as some may have changed due to minor differences in caloric content. For more precision, different levels of activity should be taken into consideration. These new feeding guidelines are clearly shown on the Pro Plan packaging. Use our product selector tool to help you choose the right product for your dog. If you have any questions, please contact Purina’s Consumer Care Line at 800-776-7526.
No. There is not currently a recall of Purina Pro Plan pet food. Pro Plan is made according to Purina’s quality control and safety protocols, which are unsurpassed in the pet food industry. For more information, visit the Purina News Center.
At this time, we have no online coupon offers. We offer a rebate.
Pro Plan Pet Food with Probiotics
Probiotics are live microorganisms that, when consumed in adequate amounts, have a health benefit to the pet.
The probiotics in select dry Purina Pro Plan SAVOR formulas can exert a positive impact on digestive health by balancing the levels of bacteria in your pet’s intestines.
They can also help support immune health.
We have been studying probiotics and pet nutrition for decades. Most probiotics cannot survive different variables such as temperature.
We carefully chose a probiotic that is robust and stable enough to survive our pet food manufacturing process, transportation and storage.
The probiotic we chose is safe for both dogs and cats, delivering a positive benefit for your pet.
Yes, the strain we chose to add to our select SAVOR formulas is also a strain found in numerous food and beverage products.
Because we chose a stable and robust probiotic for our select SAVOR dry formulas, mixing water, wet food, or toppers with your SAVOR dry formula will not damage or kill the probiotic.
Probiotics are live microorganisms that, when consumed in adequate amounts, have a health benefit to the pet.
Prebiotics are dietary fibers that serve as a food source for probiotics.
Select SAVOR dry formulas contain both probiotics and natural prebiotic fiber to support digestive health.
Different probiotic strains can have different health benefits in your pet.
The probiotic in our select SAVOR dry formulas helps maintain digestive health in healthy dogs and cats.
FortiFlora is a Purina Pro Plan Veterinary Diet probiotic supplement. It contains a different probiotic strain, proven to promote normal intestinal microflora. FortiFlora is for the dietary management of cats and dogs with diarrhea. It also promotes a healthy immune system.
If you have any concerns or questions, consult your veterinarian. Your vet can help you choose the right diet and probiotic approach for the specific condition of your pet.