Because Purina believes in sustainability every step of the way, we’re partnering with Truterra to aid on-farm conservation. By utilizing Truterra’s Insights tool, we’re supporting conservation practices on farmlands where key ingredients for our pet foods are grown.

Purina supports Pheasants Forever in its conservation mission and has joined together to create a program that enhances soil health, protects water quality and implements conservation practices on farmlands across four states. 

Purina has partnered with Ducks Unlimited to protect and improve 1,600 acres of wetland and grasslands across Iowa over the next three years through the Living Lakes Initiative, promoting healthy soil, healthy crops and healthy wildlife habitat. Purina operates three pet food manufacturing facilities in Iowa, and we source high-quality ingredients for our dog and cat food products from farms across the state. We’re committed to helping promote sustainability of our supply chain and improve recreational use of wetlands and lakes across this region.

Farms across the Midwest have produced bountiful yields of commodity crops for many years and the soil is getting tired. By planting cover crops, rotating crops and other techniques, the soil is given a chance to regenerate which is good for the farmer, the land and water.